JackBergstrom dot Com
Personal Development;Life Enhancement;Achievement
Self Publishing – My Final Analysis
Feb 8th
“And Winter slumbering in the open air, wears on his smiling face a dream of Spring”! ~Samuel Taylor Coleridge (and Bill Murray in Groundhog Day).
(As I write this entry, we are experiencing another blizzard here in Iowa. Another blizzard – no! I am more than ready for this winter to be over!)
Last time I wrote about some of the reasons why I was choosing to self-publish my first book.
Here is the rest of my reasoning.
My Reasons for Self-Publishing my First Book:
- Speed: I can get a book out much more quickly. I can get a book out in 6 months or so, including much of the pre-marketing, versus the 14 to 18 months for “traditional” publishing.
- Profit: I will make much more profit from each copy of my book that is sold – especially if I do a print run of 5,000 to 10,000 copies.
- Control: I will be able to control every aspect of my book’s creation and publication. It will truly reflect my vision.
- Learning: I will learn a great deal about the book publishing business and since I intend to publish more than one book, this knowledge will serve me well in the future.
- Better Future Deals: I know a little bit about book publishing and my likely sales results right now. After I get this first book out and have the results of my first marketing cycle, I will know much more and be in a better position to negotiate with agents and publishers for future book deals – should I decide to go the traditional path in the future.
Please notice that I did not mention anything about self-publishing so that I could get published. I think that any author, that has done their homework and has a book worth publishing, will eventually find both an agent and a publisher.
Should you self-publish? Maybe – maybe not. If you have an audience already and don’t want to invest the time in learning the book business – then find an agent, have them find you a publisher and let them handle it for you. You will still be doing much of the promotional work – I don’t think there is a way around that unless you are a really big “name” in your field. Otherwise, self-publishing is worth a ponder.
Next time I am going to talk about the actual content of my upcoming book and why I chose to write this one first.
Till next time faithful reader…Jack
“If we had no winter, the spring would not be so pleasant: if we did not sometimes taste of adversity, prosperity would not be so welcome”. ~Anne Bradstreet
Is Self-Publishing a Wise Choice?
Feb 5th
“Patience is also a form of action”. ~Auguste Rodin
Last time I talked about some of the things that I would not be getting by self-publishing my first book. Now let’s start talking about the rewards of self-publishing.
Rewards of Self-Publishing
- I have much more control of the entire process. My choice of proofreaders, editors, cover design and designers, who gets contacted for peer reviews and many other choices; I get to make these decisions. (There is opportunity and peril here. If I make poor choices here, I am not going to get good results.)
- I learn the book business. I intend to be a successful published author and publish many books. I certainly have the material for many books. I believe that the sooner I learn the process of publishing, the better off I will ultimately be.
- I intend to be a successful published author. (Yes, I said it again…I know.) My research indicates that more than 90% of the first time non-fiction authors, published traditionally or self-published, never make any significant amount of money from their writing efforts. My research also indicates that something in the neighborhood of 90% of the first time non-fiction writers never get a second book published. These seem like very bad odds to me and I wanted a way to stack the deck in my favor.
Next time I will explore in more detail how self-publishing, done properly, can hopefully stack the deck wonderfully in my favor – and yours too.
Till next time faithful reader…Jack
“Patience is the companion of wisdom”. ~St. Augustine
I’m an Idiot for Self-Publishing?
Feb 4th
“One half of knowing what you want is knowing what you must give up before you get it”. ~Sidney Howard
I’m an idiot for self-publishing? Maybe, but maybe not. Last time I talked a bit about what I had recently learned from my study of the genius British novelist Charles Dickens. I also mentioned that some of what I had learned from my study of him had been a deciding factor in my decision to self-publish my first book. I think if Dickens had been beginning his writing career today, he would have almost certainly self-published his first works. Then I think he would have partnered with a great publisher for his next works.
For me, the decision to self-publish was a hard one. I am already busy and writing and then publishing a book – and really doing the proper promotion to ensure a great reception for the fledgling book – this is a lot of work. I had no idea how much work it was until I began the process. For me at least, the writing of the book has turned out to be the easiest part. All of the things that the publisher would do for me, if I had sold the rights of my first book immediately to a publisher, – that has been quite a steep learning curve.
So why did I decide to self-publish? I’ll start from the side of what I won’t be getting or what I am giving up.
- It will cost me more money to self-publish, quite a bit more. Since I am taking on all of the costs of proofreaders and editors, cover designers and printing and the hiring of top-notch PR people, all things that a publisher might have done for me, I am spending more money.
- I am giving up a great deal of my time learning the book business. Had I sold my book immediately, I would have needed to learn very little about the book business – at least at first. I could have let the publishers handle all of the details for me.
- I am giving up the money that I could have made by simply coaching or speaking instead of learning the book business. I am usually fully booked or as booked as I care to be for coaching and I could have simply coached more, earned more, and let the publishers do what they know best.
- I am giving up some credibility for this my first book. A self-published book does not have the credibility in the eyes of some people that a traditionally published book has.
- I am almost certainly giving up some sales that I might have had otherwise. I don’t know all of the distribution channels that an established publisher knows and although I am learning fast – it is certain that I will miss some of them – and not sell those copies of my book.
So, with all of that, why on earth would I self-publish? We will both have to wait until next time for that answer – my time is up for this entry.
Next time I will explain the balance of my thinking about traditional publishing versus self-publishing.
Till next time faithful reader…Jack
“The vision must be followed by the venture. It is not enough to stare up the steps – we must step up the stairs”. ~Vance Havner
Charles Dickens and Groundhog Day
Feb 2nd
“Groundhog Day is a lot like a rock concert but the people are better behaved and there’s a groundhog involved…” ~Tom Chapin, editor of the Punxsutawney Spirit newspaper.
… As an aside, it is Groundhog Day in the United States while I am writing this entry. Although I am not sure that “Punxsutawney Phil” is any better at weather forecasting than me, and I am not very good; I do love the concept! The cute little devil did see his shadow today and has forecast 6 more weeks of winter. Not a shocker – this winter does not seem to want to let go. …
Last time I talked about my first book and its upcoming release in November of 2010. I also mentioned that my decision to self-publish this first book was influenced by my research into the life of Charles Dickens. Here is a bit more about that story:
I recently read “The Making of Charles Dickens” by Christopher Hibbert and I really enjoyed the experience! I not only discovered a new author whose style I liked, but a prolific author as well. This means I have lots of great books waiting for me to find and read. I also got some great insights into what might have helped Charles Dickens be the incredible novelist that he was. (Did you know that he is one of the very few authors that has never gone out of print? And this, as I write this entry, some 140 years after his death? Wow!)
I am always looking for the “secrets of success” or the unique beliefs that help exceptional people be exceptional. Here are some of the secrets that I extracted from my recent study of “Boz”:
1) Being extremely focused on the task at hand – fiercely determined to get it right – is a key to success in writing (and any other aspect of living.)
2) It is okay to be afraid about the reception your writing will receive – as long as you are brave enough to get it out to the public to read.
3) Believe in the value of your writing, even if others at first do not share your enthusiasm.
4) Write about what you know intimately well and share the clarity of your vision.
5) Don’t be afraid to ask what you think your writing is worth.
6) You can do more than you think you can.
7) It is fine to use newest technology to publish your books. (Dickens commonly used magazines and serial releases of chapters – then he sold the books as completed documents. This was pretty cutting edge stuff for the day.) This final point is the one that swayed me to the side of self-publishing.
Next time I’ll be talking about the complete set of reasons why I decided to self-publish this first book and what the implications might be for you and me.
Till next time faithful reader…Jack
“I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time”. ~Charles Dickens from his novel “David Copperfield”
My First Book Released November 2010
Feb 1st
“Writers will happen in the best of families”. ~Rita Mae Brown
I am excited to announce: (Drum Roll Please) … My first book will be released for sale sometime in early November of 2010. (The exact release date will be set soon.) I am very excited about this upcoming event and virtually all of my spare energy is going into this project.
I’m not sure why it took me so many years to finally make the decision to write a book. I have known for many years that I wanted to write a book someday, that perhaps I wanted to write more than one book. Anyhow, about 18 months ago I committed to myself that I would write a book and get it published and this year it will finally happen.
I am going to be self-publishing this first book. I have had offers to buy my book from traditional publishing houses and I was originally going to follow that path. I will discuss in an upcoming post my reasons for taking the other path of self-publishing for this first book. (I will say for now that my research into the history of the famous English novelist Charles Dickens had much to do with this decision – you can read about that in an upcoming post as well!)
This will be my first book, but it will not be my last. I am completely committed to publishing a significant number of books; indeed it feels like I am being called to do so. I have enough unique material after nearly 30 years of coaching, speaking and consulting to write at least 20 books and I think, once I have the process figured out, the next books will happen much more quickly and easily.
Will I self-publish all of these? I don’t know that yet, but it seems unlikely. It is enough for now to get this first book written as well as possible and get it out into the world.
That’s it for this entry. Till next time faithful reader…Jack
“Get it down. Take chances. It may be bad, but it’s the only way you can do anything really good”. ~William Faulkner
A New Year and New Beginnings
Jan 1st
“We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives… not looking for flaws, but for potential.” ~Ellen Goodman
Happy New Year! May this be a wonderful year for all of us! It is approximately 7 am on New Year’s Day as I am writing this entry. I actually tried to start writing this 2 hours ago, but with the recent death of my computer and the loss of all my saved passwords and shortcuts, the process of getting into my blog and website was considerably more challenging than in the past. I have been actively researching new computers and will make my selection soon – and then things will return to even better than normal – or so I hope.
For now, I wish you all the best. My intention is provide useful information in an interesting way that you can immediately use to enhance your life – come back often and let me know how I am doing.
Bye for now…Jack
“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.” ~Edith Lovejoy Pierce
Ready to Learn the Rules of Life?
Nov 4th
“Life is succession of lessons which must be lived to be understood” ~Helen Keller
I just finished reading “If Life is a Game, These are the Rules” by Cherie Carter-Scott Ph.D and it was a great experience! I am not sure why it took me so long to run across this wonderful little guide-book for life. It was originally published in 1998 and I do read a lot, especially in the fields of self-help and self-development. I am going to assume that I was not ready for the lessons contained in the book until now. (If Cherie should run across this entry, my apology in advance. I just could not figure out how to get that mark over the first “e” in your first name. Sorry about that!)
I am not going to repeat all of the ten lessons from the book; I am going to encourage you to buy a copy to read if you don’t already own one. I do want to share just the first three rules…
Rule One: You Will Receive a Body – You may love it or hate it, but it will be yours for the duration of your life on Earth.
Rule Two: You Will Be Presented With Lessons – You are enrolled in a full-time informal school called “life.” Each day in this school you will have the opportunity to learn lessons. You may like the lessons or hate them, but you have designed them as part of your curriculum.
Rule Three: There Are No Mistakes, Only Lessons – Growth is a process of experimentation, a series of trials, errors, and occassional victories. The failed experiments are as much a part of the process as the experiments that work.
These three rules really called out to me and in light of my recent illness and my new dedication to the health and vitality of my body, I know that I am ready to learn.
Do yourself a favor – go find this book. Here is a link to Carter-Scott’s website which is also a great education in and of itself.
Till next time faithful readers…Jack
“I am learning all the time. The tombstone will be my diploma.” ~Eartha Kitt
Illness, Recovery and Change
Nov 2nd
“You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” ~Alan Alda
I have been ill again – terribly ill and only able to function at the most trivial levels for nearly three weeks. This illness, this being unwell, has been a recurring event in my life, really for a significant portion of the last seven years. In many ways, it feels like being ill, or operating at well under my former energy levels, has been the defining state of the previous stage of my life. I say previous because I know that I am beginning the next stage of my life and this new stage, this stage that is being born now, is about very different things.
I am not completely sure what the stage of my life that is now ending was all about, but I do know some. I did lots of things. I learned lots of things. I had successes and I had lots of things that turned out very differently than I hoped. I know that during these years I learned what my calling is for the next stage of my life: I am, and am meant to be, a writer, a business and executive coach and a seminar leader. This wasn’t clear at the beginning of this stage – seven years ago I was returning to the working world after a nearly ten year retirement and I was very unclear about the next focus of my life’s work.
I had always been a big risk-taker. Following my intuition, leaping and then having faith that I could find a way to make it work – this had been my pattern and a driving force behind why I was able to be retired at such an early age. I had found the ways to make it work and my intuition is usually right. (It is sometimes hard to tell my intuition from fear or from unrealized dreams of my parents, but if I get quiet and honest, I can tell.) I had always been a very quick learner and I came into this world with a great toolbox of skills – although I have always achieved a great deal compared to many others – compared to my abilities – I have been in the past one of the great underachievers of the past fifty years.
I’m not going to go over at this time the details of how I learned my calling; that might be fun to talk about some other time though. I am going to talk just a bit more about being ill. Why was I ill so much?
- I didn’t make being vibrantly healthy a priority and
- being sick stopped me from taking too many risks and starting too many projects.
I think it is as simple as that. When I honestly look at the past seven years and ask myself:
- What could I have done differently that would have drastically increased my health?
- Did I gain anything by being sick or unwell so much of the time?
Then I get the answers from above. I didn’t make health a priority and I needed to learn focus and a bit of conservatism in my choices. So have I learned? Perhaps not quite, but I am close. If my calling, what I am supposed to be doing right now is to be a writer, a business and executive coach and a seminar leader and I leave it there, then I have not learned. My body is aging and needs to become a priority – every single day.
Now I will think of myself as:
- A Peak Performance Athlete
- A Writer
- A Business and Executive Coach
- A Seminar Leader
Will this change be en0ugh? As long as action follows intention then yes it will. Come along for the ride and let’s find out together. It’s not always easy being born – I may yell sometimes and make some messes; still my new life is out there and I want to live it!
For those of you waiting for me to finish talking about some great topics that I started and never finished, thank you for your patience! The rest is coming.
Till next time…Jack
“Your work is to discover your world and then with all your heart give yourself to it.” ~Buddha
A Fresh Start Part Two
Sep 23rd
“It takes courage to grow up and become who you really are.“ ~e.e. cummings
I’m getting excited about moving and leaving old outdated habits behind. How about you? Would you like a fresh start? Today I am just going to cover some of the elements of a successful ritual for leaving the past behind and starting anew. There are myriad ways to do this, but I have found the procedure that I going to spell out in the next few entries to be effective and reasonably simple.
For today, here are the questions I would like you to ponder and answer for yourself:
- What old habits would you like to leave behind? (What habits do you have currently that no longer serve you?)
- What positive things do you think those habits did for you in the past and might still be doing at some level?
- Are you truly okay with leaving these old habits behind? Ask yourself, be honest and if not – ask yourself why?
- What new habits would you like to put in their place? (If you could have the perfect habits that would really make success, on your terms, certain – what would those habits be?)
- Remember a time when you made a change for the better, anytime in your life, and write down as much of the details of this time and this change as you can remember.
- If you haven’t already, write a brief description of your vision for your future life – a compelling vision of what your future life will be like once you have accomplished your next series of life goals – make this vision perhaps twelve to eighteen month out.
That’s it for today. Tomorrow you can read about my personal answers to these questions and I’ll continue to lay out the process for doing this wonderful empowering exercise.
Till next time faithful reader…Jack
“I think of life itself now as a wonderful play that I’ve written for myself, and so my purpose is to have the utmost fun playing my part.” ~Shirley MacLaine
A Fresh Start in Life
Sep 21st
“No matter where you go, there you are” ~Buckaroo Banzai (and many others! Follow this link to learn more about this great quote)
We have been moving into a new home, new to us anyway, for the past week or so. There are still lots of smaller things to take from the old house and lots to organize. My home office for example is going to be really great and I am putting significant energy into its design and layout. I want a space that really supports me – when I am not traveling I spend much of my working time in my home office – and I want to feel great and empowered as soon as I walk in the door. To support this goal, I am buying new shelves for my books, my great and lifelong friends, and I will finally have room for a large work table near these racks of books. This part of my office will look and feel much like a library and I love libraries!
The Common Problem with Starting Over
I have moved many times in my life and most times the moves had one common issue – I always brought me – with my various problems and less than optimal habits right along with me! I thought this time I would do something very different. I am going to use this move as an opportunity of leaving some old habits behind and beginning some new more empowering habits. How am I go to do this? I am going to use ritual and visualization and evoking memories of past times of change. I think I will invest the next few blog entries covering how I do this and how you might do the same – whether or not you are moving at all!
Come back next time and see more about how to create and effectively use your own “Ritual of Starting Over”.
Till next time faithful reader…Jack
“If opportunity doesn’t knock, build a door.” ~Milton Berle