Business by Referral Part 10

“You will never come up against a greater adversary than your own potential, my young friend.” ~Star Trek: TNG “Evolution,” Dr. Paul Stubbs to Wesley Crusher, original airdate 25 September 1989, Stardate 43,125.8

This is part of long series of articles that will eventually be the rough draft of my book tentatively titled “Building Your 100% Referral Business”. You can go to the start of the series here: “Business by Referral Part 1”

Last time, I laid out a sample day of a business person that works by referral. The very first item on that list is starting everyday with some “Emotional Priming”. I am a big believer in this technique and I use it myself and recommend it to all of my seminar attendees and coaching clients.

Here is the basic idea: You will create a morning ritual that puts you in an ideal state for making the most of your day. Your ideal ritual will access the best of your own internal resources, emotional and physical, and put you in a great mental and physical place. No more waking up on the wrong side of the bed and staying that way. No more good days and bad days. Instead, you can program yourself for more good days and more great days and more fantastic days. I’m not saying you will never have a bad day again – of course you might. But you can still feel better about those bad days, if they still happen, and still get more done with priming than you would have without it. This is a tool you deserve to have in your personal toolbox.

There are lots of ways to create great morning rituals. I have experimented with many different ways to access my own peak states on demand: affirmations, NLP generalization techniques, EFT and many others. Each of them has benefits and they vary widely in results and how easily that they can be used.

For the purposes of this book, I am going to explain in detail what I will call “reading response emotional priming”. In this technique, you read a series of carefully chosen words that are designed to invoke useful, ideally peak, emotional and physical responses in yourself. I will take credit for how I use this with my clients, but the technique draws upon work done by Richard Bandler and John Grinder in their transformational technology of NLP, work by done the amazing and very talented Tony Robbins and writing and research done by the author and speaker Malcolm Gladwell.

So, emotional priming and business by referral – what do these have to do with each other? I will get into that more next time and give you a simple priming script that you can use begin to use immediately. (And you will feel the difference – you’re welcome!)

Till next time…Jack

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“When we are no longer able to change a situation, we are challenged to change ourselves.” ~Viktor Frankl

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One Response to Business by Referral Part 10

  1. Karin Olson says:

    I can’t wait for the sample priming text! I have been doing some reading on the different ways highly successful people start their mornings and this is the first time I have encountered this. I am excited to learn a new tool for the morning ritual box.

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