“The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.” -Samuel Johnson

In my last post, I asked if you were willing to write for two hours per day if you knew that amount of effort would make you successful?  Are you?  It’s not a casual question and it is not a trivial commitment.  Writing, and all of the associated tasks – reading, proofing, rewriting – these can be a challenge to add into your daily schedule.  I know for me it was a significant effort to find this much additional time in my daily routine, I have been fully booked as a coach and a speaker for years, but the rewards from the discipline of daily writing have been tremendous and are growing rapidly.

So, are you serious about making money online and gaining all of the benefits that will bring?  Then that means you need to write and from this point forward, I am going to assume that you are.  (Motivation is not a constant for most people, it surely is not for me.  Still you are going to need to stay in touch with your motivation to keep yourself moving forward.  My NLP skills can do great things for us here and I will talk about motivation and motivation strategies in later posts.)

The Fundamentals of Online Success

Here again are the five fundamental pieces, as I understand them today, of becoming successful online.

  1. You need to be visible – people need to easily find you and whatever it is you want to sell online.
  2. You need to be credible – people need to believe that you know what you are talking about.
  3. You need something to sell – this can be your own products or the products of someone else or a combination.
  4. You need a following – people that care about what you write and say.
  5. You need partners – in Internet terms, you need affiliates, that will sell your products for you.

Writing is the Key!

Writing directly relates to each of these.

  • For visibility – you need to be writing to your blog and making tweets on a very regular, but not irksome, basis.
  • For credibility – as you write and read and research, you and your readers, will believe that you know what you are talking about.
  • For having something to sell – ideally you are going to take some of the life knowledge that you already have and make it easy for the right people to find you and pay you for that knowledge.
  • For having a following – the only way that I have discovered to do this, that really works and sticks around, is to be or become an expert and to write about it.
  • For finding and developing partners – once you have good content, a following, and a product, it is fairly easy to find good partners.

So, writing really is the key.  Another big question is: What do you write?  Well, the topics are of course up to you, but there are some fundamental places you must write and I’ll talk about them soon.

This is a Work in Progress

Understand that I don’t have all of the answers yet.  My blog is a chronicle of what I am learning and doing to become a success selling products online.  I have hired the best coaches to help me and I am learning and doing as fast as I can.  Why not come along on the journey?

What I am Doing Today to Move Forward

  • I am writing a blog post.
  • I am continuing to read: Writing Nonfiction by Dan Poynter and Losing my Virginity by Richard Branson.
  • I am putting together my binder for my manuscript on my NLP based Goal Setting Product. (This will be my first product that I offer for sale online.)
  • I am going to tweet on Twitter – enough to be useful, but not so much as to irritate.
  • I will continue to work with my existing clients and help and learn.
  • I will make some outbound marketing calls for locating speaking gigs for later in the year.
  • I will go pick up my new IPhone (finally!) and  start to learn how to use this tool.

I expect that will keep me busy.  Till next time…Jack

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” -Stephen King